by Tom Scheffel, Sascha Kirchner · disserta Verlag · tapa blanda · ISBN 9783954250967
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«Mobile Marketing» is the essay on mobile marketing by Tom Scheffel and Sascha Kirchner, published by disserta Verlag in paperback (266 pages, in German).
Mobility and flexibility have redefined social habits, and mobile surpasses both internet and landline in penetration. The book analyzes how companies can use it as a communication and advertising channel, reviews tools such as coupons and mobile websites, and assesses its effectiveness in acquiring and retaining customers.
The original subtitle is «Mobile-Marketing-Instrumente und ihre Tauglichkeit zur Kundengewinnung und -bindung». Published in November 2012.
For marketing and communication professionals and students interested in the commercial potential of mobile devices.
