by Carolina Guerini, Antonella Bona, Anna Ulenghi · Guerini e Associati · tapa blanda · ISBN 9788878029293
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This book provides an in-depth analysis of the evolution of marketing strategies, covering key topics such as services marketing, B2B marketing, international marketing, and customer satisfaction management. It is an essential work for students and professionals interested in understanding the changing dynamics of today's market.
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