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Plan de Marketing Paso a Paso
by Carlo Cutropía · ESIC EDITORIAL · tapa blanda · 175 pages
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Pages: 175 pagesAuthor: Carlo CutropíaPublisher: ESIC EDITORIALFormat: tapa blandaLanguage: es-ESRelease date: 1/1/2003ISBN: ISBN 9788473563468
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Synopsis of Plan de Marketing Paso a Paso
Este libro, escrito por Carlo Cutropía, es una guía práctica para estudiantes y profesionales del marketing. Se centra en el análisis del entorno empresarial, la evaluación de fortalezas y debilidades, y la identificación de oportunidades y amenazas. Incluye un CD-ROM con herramientas adicionales y se enfoca en la aplicación práctica de los conceptos de marketing.
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