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Principios de Marketing
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Negocios y Economía

Principios de Marketing

by Miguel Ángel Quintana Daza · Deusto · tapa dura · 278 pages

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Pages: 278 pagesAuthor: Miguel Ángel Quintana DazaPublisher: DeustoFormat: tapa duraLanguage: es-ESRelease date: 1/1/1997ISBN: ISBN 9788423415014

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Synopsis of Principios de Marketing

Este libro, 'Principios de Marketing', de Miguel Ángel Quintana Daza, publicado por Deusto en 1997, ofrece una visión completa de los conceptos y el desarrollo del marketing. Abarca desde la dirección estratégica del mercado hasta el plan de marketing, explorando los entornos del marketing, los productos, la distribución, los precios y la comunicación. Con 278 páginas, este libro es una valiosa herramienta para estudiantes y profesionales del área.



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