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Principles and Practice of Marketing
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Negocios y EconomíaISBN | 9780077107086
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Product details
Pages: 942 pages
Author: David Jobber
Publisher: McGraw-Hill Education / Europe, Middle East & Africa
ISBN: 9780077107086
Format: tapa blanda
Language: en
Release date: 1/11/2003
ISBN: 9780077107086
Synopsis of Principles and Practice of Marketing
Este libro, 'Principles and Practice of Marketing', es una guía esencial para estudiantes de marketing. La cuarta edición ofrece una cobertura actualizada de temas emergentes, basada en la práctica contemporánea y la investigación reciente. Incluye casos prácticos, viñetas, anuncios, ejercicios de internet y dilemas éticos, además de recursos en línea. Ideal para módulos introductorios de marketing a nivel de pregrado o MBA.
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