by David Jobber · McGraw-Hill Education / Europe, Middle East & Africa · tapa blanda · ISBN 9780077107086
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«Principles and Practice of Marketing» is David Jobber's marketing manual, published by McGraw-Hill Education in paperback (942 pages, in English).
The book is an introduction to marketing for undergraduate and MBA students. It presents the fundamentals of the discipline with case studies, vignettes, advertisements, internet exercises, ethical dilemmas and chapter reviews, as well as online resources. The fourth edition incorporates emerging topics based on contemporary practice.
The fourth edition of «Principles and Practice of Marketing» was published on November 1, 2003 by McGraw-Hill Education, and falls within the business and economics categories.
Aimed at marketing students, especially those taking introductory undergraduate or MBA modules.
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