by Julian Cummins · ISBN 5601072528093
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«Promoção de Vendas, A» is the essay on sales promotion by Julian Cummins, published by Polytechnica (280 pages).
The essay analyzes sales promotion within commercial strategy. It takes as its starting point the fact that a single definition of this practice cannot currently be established, and develops its key concepts in the context of business and economics.
Aimed at marketing professionals, commercial managers and business students interested in sales promotion.
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