Rebranding: Como aproximar uma marca do consumidor

Synopsis of Rebranding: Como aproximar uma marca do consumidor

Based on the case study of the EDP logo change, the author explains how to use a brand to bring a product or service closer to its target market, creating relationships of identity, trust, and affectivity. This book is highly timely as it addresses the growing importance of brand management for business success, providing a practical conceptual framework through a real-world example.