Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

Synopsis of Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

Shopper Marketing explores the subject of shopper marketing, which takes place in the store, aiming to turn shoppers into buyers at the point of purchase. The goal is to influence purchase decisions when the shopper is close to the product. This book combines the perspectives of 35 internationally recognized experts, offering research into shopper behavior, expert strategies, and successful case studies. It provides practical advice on retail environments, shopper trends, and effective packaging, making it a must-have for sales and retail practitioners and students of marketing.