by Ronald D. Smith · Routledge · tapa blanda · ISBN 9780415994224
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«Strategic Planning for Public Relations» is the public relations handbook by Ronald D. Smith, published by Routledge in paperback (456 pages, in English).
The book presents a step-by-step journey through the strategic planning process for public relations campaigns: formative research, tactical planning, and evaluation. It includes examples and practical exercises, and this third edition expands the treatment of ethics, diversity, and technology, as well as adding an appendix on media training for clients.
Third edition, published in 2009. The work falls within the areas of business, economics, communication, and public relations.
Intended for university students of communication and public relations, as well as professionals seeking an applicable model of strategic planning.
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