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Strategic Planning for Public Relations
by Ronald D. Smith · Routledge · tapa blanda · 456 pages
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Pages: 456 pagesAuthor: Ronald D. SmithPublisher: RoutledgeFormat: tapa blandaLanguage: enRelease date: 20/4/2009ISBN: ISBN 9780415994224
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Synopsis of Strategic Planning for Public Relations
Este libro innovador ofrece una guía clara para comprender las campañas de relaciones públicas y otros tipos de comunicación estratégica. El autor, Ronald D. Smith, presenta un enfoque paso a paso del proceso de campaña estratégica utilizado en la práctica de las relaciones públicas. A partir de su experiencia profesional y en el aula, Smith guía a los lectores a través de los pasos críticos para la investigación formativa, la planificación estratégica y táctica, y las fases de evaluación del plan. Ofreciendo explicaciones claras, ejemplos relevantes y ejercicios prácticos, este texto identifica y analiza los puntos de decisión y las opciones en el desarrollo de un programa de comunicación.
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