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Testimonialwerbung
by Henning Metzdorf · VDM Verlag Dr. Müller · tapa blanda · 108 pages
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Pages: 108 pagesAuthor: Henning MetzdorfPublisher: VDM Verlag Dr. MüllerFormat: tapa blandaLanguage: deRelease date: 26/5/2008ISBN: ISBN 9783639027143
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Synopsis of Testimonialwerbung
Este libro, escrito por Henning Metzdorf, explora el uso de celebridades en la publicidad y su impacto en la comunicación de marca. Analiza la idoneidad de los testimonios de celebridades en las campañas publicitarias, ofreciendo una visión general de los criterios a considerar en los procesos de selección y cómo maximizar las oportunidades mientras se minimizan los riesgos. Dirigido a anunciantes y responsables de la toma de decisiones de marketing, este libro proporciona información valiosa sobre el uso de celebridades en la publicidad. Publicado por VDM Verlag Dr. Müller, el libro tiene 108 páginas y está disponible en tapa blanda. El idioma original es alemán y se centra en el campo de los negocios y la economía, específicamente en el marketing.
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