by Richard Reeves, John Knell · Nicholas Brealey · tapa blanda · ISBN 9781473696099
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«The 80 Minute MBA» is the business management essay by Richard Reeves and John Knell, published by Nicholas Brealey in paperback (224 pages, in English).
«The 80 Minute MBA» condenses the essential ideas of an MBA into a few hours for those who cannot afford two years of study. It proposes ways of thinking about business with creative and dynamic approaches, and includes an update with a chapter dedicated to the platform economy and recent examples of technology and social media.
The full subtitle is «Everything You'll Never Learn at Business School». This revised edition, published in 2019, is based on a work originally appearing in 2009.
Aimed at professionals and managers who want to review concepts of management, leadership and business success without completing a full MBA.
Richard Furman Reeves was an American writer, syndicated columnist, and lecturer at the Annenberg School for Communication at the University of Southern California in Los Angeles.
