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The New Rules of Marketing and PR
The New Rules of Marketing and PR
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The New Rules of Marketing and PR

by David Meerman Scott · John Wiley & Sons Ltd · tapa dura · 304 pages

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Pages: 304 pagesAuthor: David Meerman ScottPublisher: John Wiley & Sons LtdFormat: tapa duraLanguage: enRelease date: 4/6/2007ISBN: ISBN 9780470113455

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Synopsis of The New Rules of Marketing and PR

Descubre cómo las comunicaciones basadas en la web pueden impulsar tu negocio con 'Las Nuevas Reglas del Marketing y las Relaciones Públicas'. Este libro te enseña a conectar directamente con tus clientes, creando un vínculo personal y dirigiendo mensajes impactantes a nichos de mercado específicos. Aprende a crear mensajes convincentes y a guiar a tus clientes a través del proceso de compra utilizando el poder de Internet.



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About the author

David Meerman Scott

David Meerman Scott

David Meerman Scott is an American online marketing strategist and author of several books on marketing, including The New Rules of Marketing and PR.

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