The Public Relations Handbook

Synopsis of The Public Relations Handbook

«The Public Relations Handbook» is Alison Theaker's public relations manual, published by Routledge in paperback (504 pages, in English).

The manual offers a comprehensive introduction to public relations theories and practices: it covers its history, raises the sector's ethical dilemmas, and analyzes its links with politics, journalism, and pressure groups. The fourth edition includes real campaign case studies, chapters dedicated to financial public relations and internal communication, and new sections on corporate social responsibility and crisis management.

The fourth edition of the manual, published in 2011 within the Media Practice series, includes a bibliography.

Designed for university students and professionals starting out in the public relations sector.