by Bruce C. Brown · Atlantic Publishing Co · tapa blanda · ISBN 9780910627993
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«The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed» is Bruce C. Brown's guide to search engine marketing.
It explains how to plan pay-per-click (PPC) campaigns on search engines and how to attract qualified traffic to the website. It details the phases of a campaign: keywords, ad copy and setup, bid management, analysis, return on investment, and fraud prevention. It includes expert tips for optimizing the site and increasing sales.
The book has 288 pages in paperback, with text in English; it was published by Atlantic Publishing Co in 2007.
Aimed at the general public interested in business, technology, and digital marketing.
