by Garth Hallberg · Deusto · tapa blanda · ISBN 9788423414611
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This book by Garth Hallberg, published by Deusto, explores the strategy of differential marketing to achieve consumer loyalty to brands. It offers advice on how to implement this strategy to create a more profitable and vigorous brand, using the consumer database to generate brand loyalty. The book is written in Spanish and is ideal for marketing specialists and industry professionals.
Tapa dura
Tapa dura
