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Welcome to the Creative Age
4.1
Negocios y EconomíaISBN | 9780470844991
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Product details
Pages: 292 pages
Author: Mark Earls
Publisher: Wiley
ISBN: 9780470844991
Format: tapa dura
Language: en
Release date: 2/8/2002
ISBN: 9780470844991
Synopsis of Welcome to the Creative Age
Este libro narra el amanecer de la era de la creatividad en los negocios, cuando las nuevas ideas y prácticas basadas en la creatividad cambiarán drásticamente la forma en que hacemos negocios. Comenzando con una visión general de la era del marketing, el libro recorre el pasado y el presente para mostrarnos el futuro de los negocios, respaldado con conocimientos de sociología y psicología.
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