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A la caza del tesoro
by Michael J. Silverstein, John Butman · Empresa Activa · tapa blanda · 384 pages
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Pages: 384 pagesAuthor: Michael J. Silverstein, John ButmanPublisher: Empresa ActivaFormat: tapa blandaLanguage: es-ESRelease date: 26/3/2007ISBN: ISBN 9788496627192
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Synopsis of A la caza del tesoro
Descubre los patrones ocultos en los hábitos de consumo actuales con 'A la caza del tesoro'. Michael J. Silverstein y John Butman exploran cómo los clientes valoran y adquieren productos, destacando el papel crucial de la satisfacción emocional. Este libro ofrece una visión profunda de la mente del nuevo consumidor, revelando estrategias para conectar con sus necesidades y deseos en el mercado actual. Publicado por Empresa Activa en 2007, esta edición en tapa blanda de 384 páginas es una traducción al español que te sumerge en el mundo del marketing y el comportamiento del consumidor. Aprende a identificar las claves del éxito en un mercado en constante evolución y a construir relaciones duraderas con tus clientes.
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About the author
Michael J. Silverstein
Michael J. Silverstein is an American business consultant and author. He is an independent private equity investor and chairman of several startup enterprises, including Coterie Diaper and Hand IQ.
Born in 195511 titles published
View full profileBest-selling books in Business
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