by Jorge David Fernández Gómez · Comunicación Social Ediciones y Publicaciones · tapa blanda · ISBN 9788496082212
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This book is a manual that combines theory and practice, offering a complete vision of the advertising process. It explores the planning, development, decision and control of advertising campaigns, with a clear and accessible approach for students and professionals in the sector. In addition, it provides updated strategies and techniques for those looking to improve their knowledge in the field of advertising.
