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As Mentiras do Marketing
by Seth Godin · Editorial Presença · tapa blanda · 176 pages
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Pages: 176 pagesAuthor: Seth GodinPublisher: Editorial PresençaFormat: tapa blandaLanguage: ptRelease date: 1/1/2006ISBN: ISBN 9789722336642
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Synopsis of As Mentiras do Marketing
En 'As Mentiras do Marketing', Seth Godin explora cómo los profesionales del marketing exitosos no se limitan a vender características o beneficios, sino que cuentan historias en las que los consumidores eligen creer. El libro sostiene que, en una economía con opciones infinitas, el marketing se trata de crear relatos auténticos que encajen con la visión del mundo del cliente, generando una satisfacción genuina y compartible. Godin diferencia entre las historias auténticas que construyen marcas y el fraude que surge de historias inauténticas. A través de un estilo directo y humorístico, el autor guía a los lectores sobre cómo pintar cuadros vívidos que los consumidores demandan, convirtiendo productos comunes en experiencias deseadas.
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About the author
Seth Godin
Seth W. Godin, also known under his pen name as "F. X. Nine", is an American author, marketing expert, entrepreneur, and a former dot-com business executive.
Born in 1960205 titles published
View full profileBest-selling books in Marketing and Advertising
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