by Juan Vigaray, María Dolores de Juan Vigaray · Grupo Anaya Educacion · tapa blanda · ISBN 9788420543727
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This book is a commercial distribution manual, ideal for students of LADE and E.U. Business, as well as for business schools. It covers marketing from the manufacturer's perspective, commercial distribution formats (wholesale, retail with and without establishment) and retailing from the retail perspective. Includes practical cases to complement the theory.
