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Cómo volver locos a tus competidores
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Negocios y EconomíaISBN | 9788408017301
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Product details
Pages: 234 pages
Author: Guy Kawasaki
Publisher: Planeta
ISBN: 9788408017301
Format: tapa blanda
Language: es-ES
Release date: 12/3/1996
ISBN: 9788408017301
Synopsis of Cómo volver locos a tus competidores
En 'Cómo volver locos a tus competidores', Guy Kawasaki ofrece una guía práctica y sin rodeos para aquellos que buscan destacar en el mundo empresarial. Este libro, publicado en 1996 por Editorial Planeta, proporciona estrategias y tácticas para superar a la competencia, centrándose en la importancia de conocer al cliente y al enemigo, y en la creación de fidelidad de marca. Con un enfoque directo y ejemplos concretos, Kawasaki desafía las convenciones y ofrece una perspectiva innovadora para alcanzar el éxito en el mercado.
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About the author
Guy Kawasaki
Guy Takeo Kawasaki is an American marketing specialist, author, and venture capitalist in Silicon Valley. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general.
Born in 195436 titles published
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