by VVAA · tapa blanda · ISBN 9788439896371
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«Creatividad, mensajes y masajes» is the essay by VVAA on counterpoint and advertising, published by Contrapunto in paperback (84 pages, in Spanish).
The essay addresses the application of creativity to the world of advertising and takes counterpoint as a central notion for understanding the construction of messages. With a diverse approach, it reflects on how ideas relate, contrast, and become advertising communication.
Published in Madrid in 1987; business and economics category. Collective authorship work (VVAA).
Intended for marketing and advertising students and professionals seeking inspiration and new ideas.
