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Customer Specific Marketing
by Brian P. Woolf · Teal Books · tapa dura · 250 pages
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Pages: 250 pagesAuthor: Brian P. WoolfPublisher: Teal BooksFormat: tapa duraLanguage: enRelease date: 1/5/1996ISBN: ISBN 9781888051025
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Synopsis of Customer Specific Marketing
Este libro de Brian Woolf revolucionó la forma en que las empresas hacen negocios. Su teoría principal es que el marketing masivo está obsoleto y que el marketing diferenciado, que ofrece diferentes ofertas a diferentes clientes, es la nueva ola. Woolf, graduado de la Harvard Business School y ex CEO de Food Lion, muestra cómo las empresas deben practicar la pérdida inteligente de negocios para obtener mayores ganancias, reorganizando su negocio a lo largo de las líneas del cliente en lugar de las líneas de productos. El libro aborda temas de comportamiento del consumidor, relaciones con los clientes y ciencia de la gestión.
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