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Delivering Profitable Value
by Michael J. Lanning · Basic Books · tapa blanda · 336 pages
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Pages: 336 pagesAuthor: Michael J. LanningPublisher: Basic BooksFormat: tapa blandaLanguage: enRelease date: 28/1/2000ISBN: ISBN 9780738201627
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Synopsis of Delivering Profitable Value
En este libro, Michael Lanning ofrece un nuevo enfoque para la estrategia y el rendimiento empresarial, mostrando cómo cualquier negocio puede transformarse en un sistema de entrega de valor que proporcione de forma consistente y rentable experiencias superiores a los clientes. El libro presenta una metodología completa y práctica para su aplicación, ilustrada a través de los éxitos y fracasos de empresas como Hewlett-Packard, Glaxo-Wellcome, Southwest Airlines, Chevron, Sony Microsoft, Kodak, Weyerhaeuser y Proctor & Gamble. En esencia, 'Delivering Profitable Value' trata sobre la relación creativa entre una organización y sus clientes. El libro proporciona un método probado para establecer y nutrir esas relaciones, y capturar el crecimiento rentable que resulta.
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