by Eduardo Liberos Hoppe, Rafael García del Poyo, Juan Gil Rabadán, Juan Antonio Merino, Ignacio Somalo · ESIC Editorial · tapa blanda · ISBN 9788473567992
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«El libro del Comercio Electrónico» is the e-commerce manual by Eduardo Liberos and others, published by ESIC Editorial in paperback.
A popular guide to e-commerce: strategy for creating an online store, financing, customer acquisition and loyalty, payments, distribution, logistics, pricing, business-to-business sales, and mobile commerce. Includes applicable regulations and examples of good practices from Spanish and international companies.
Second revised and updated edition, published in 2011 within the Libros profesionales de empresa collection. 395 pages, in Spanish.
Aimed at business owners, entrepreneurs, and students who want to start or improve an internet sales project.
