by Daniel Nájar · LID Editorial Empresarial, S.L. · tapa blanda · ISBN 9788483564264
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This book by Daniel Nájar explores the potential of the new generations of professionals in Latin America and their ability to create innovative companies. With a foreword by Pedro Nueno, the author analyzes the global cultural shift and the impact of Generation Y on the postmodern business world. Topics such as emerging leadership, moral values in the new company, and the creation of companies for postmoderns are addressed. In addition, the recurring problems of SMEs are examined and ideas are proposed to promote profitable projects.
