Factores de cambio en el entorno

Synopsis of Factores de cambio en el entorno

This book, written by José Miguel Ilundáin Vilà, offers a deep analysis of the changing factors that influence the business environment. Through the technological revolution and the globalization of markets, the author provides strategic guidance for companies not only to survive but also to grow by seizing new opportunities. The book addresses economic models and their impact, especially in the context of the European Union, offering a valuable guide for business decision-making.