by Soledad Carrasco Fernández · Ediciones Paraninfo, S.A · tapa blanda · ISBN 9788428334594
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«Gestión de la atención al cliente/consumidor» is the training manual by Soledad Carrasco Fernández, published by Ediciones Paraninfo in paperback.
The work addresses customer service management: implementation in departments, satisfaction measurement, service as added value, quality, excellence, loyalty and productivity. It includes current commercial legislation and the Draft Bill amending the General Law for the Protection of Consumers and Users.
It corresponds to training unit UF 0036 of the Commerce and Marketing collection; first edition published on September 15, 2013.
Aimed at students and professionals in commerce and marketing, especially those preparing for professional certificates.
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