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Gestión por Categorías y Trade Marketing
by Antonio Díaz Morales, Fernando Sánchez Suárez · FT PRENTICE HALL · tapa blanda · 190 pages
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Pages: 190 pagesAuthor: Antonio Díaz Morales, Fernando Sánchez SuárezPublisher: FT PRENTICE HALLFormat: tapa blandaLanguage: es-ESRelease date: 1/1/2000ISBN: ISBN 9788420531106
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Synopsis of Gestión por Categorías y Trade Marketing
Este libro explora la gestión por categorías y el trade marketing, analizando las tendencias en la distribución en Europa, Latinoamérica y España. Se enfoca en el marketing en el punto de venta, incluyendo merchandising y las nuevas tecnologías de venta, así como el nuevo enfoque de la industria hacia la distribución. Ideal para profesionales y estudiantes del área de marketing y negocios.
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