by Hans-Dieter Zollondz · Cornelsen · tapa blanda · ISBN 9783589234073
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This book, written by Hans-Dieter Zollondz, provides an essential guide to the fundamentals of marketing, from the initial idea to the development of a complete marketing concept. Published by Cornelsen, this work is a practical and concise tool, ideal for professionals and students looking to understand the key processes for successfully bringing a product or service to market.
It is part of the 'Pocket Business' series, designed to provide direct and applicable business knowledge in the workplace. With a clear and structured approach, the text facilitates the transition from theory to practice, becoming a reference resource for those who wish to optimize their marketing strategies.
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