by Paul Fleming, María José Alberdi · Esic · tapa blanda · ISBN 9788473562157
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«Hablemos de marketing interactivo» is the essay by Paul Fleming and María José Alberdi, published by Esic in paperback (219 pages, in Spanish).
The work analyzes the arrival and evolution of the internet in Spain, defines the profile of the internet user as the target of commercial actions, and sets out the fundamentals of interactive marketing: essential concepts, development of e-commerce, and future prospects.
The work, subtitled «Reflexiones sobre marketing digital y comercio electrónico», includes a foreword by Joost van Nispen and bibliographic references; published in 2000.
A work of interest to students and professionals in digital marketing and e-commerce.
