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Iníciate en el marketing 2.0
by Enrique Burgos García, Marc Cortés Ricart · Netbiblo · tapa blanda · 160 pages
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Pages: 160 pagesAuthor: Enrique Burgos García, Marc Cortés RicartPublisher: NetbibloFormat: tapa blandaLanguage: es-ESRelease date: 1/6/2009ISBN: ISBN 9788497453912
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Synopsis of Iníciate en el marketing 2.0
Este libro, titulado 'Iníciate en el Marketing 2.0', explora cómo las redes sociales se han convertido en herramientas esenciales para la fidelización de clientes. Escrito por Enrique Burgos García y Marc Cortés Ricart, el libro presenta los nuevos medios y soportes, así como las nuevas formas de acercarse y relacionarse con los consumidores en el entorno digital. Publicado por Netbiblo, esta primera edición ofrece una visión completa del marketing en la era de los social media.
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