Introducción al marketing estratégico

Synopsis of Introducción al marketing estratégico

This book, written by Cristina Ayala del Pino, offers a fundamental overview of the concepts and tools of strategic marketing. It is an essential work for students and professionals seeking to understand how companies plan and execute their market strategies to achieve a sustainable competitive advantage. Through its 245 pages, the author breaks down the pillars of modern marketing, providing a clear and structured guide for environmental analysis, segmentation, and positioning.