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Investigación en marketing
by Enrique Díez de Castro, Javier Landa Bercebal · · tapa blanda · 418 pages
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Pages: 418 pagesAuthor: Enrique Díez de Castro, Javier Landa BercebalPublisher: Publisher to be confirmedFormat: tapa blandaLanguage: es-ESRelease date: 1/10/1994ISBN: ISBN 9788447004447
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Synopsis of Investigación en marketing
Este libro, titulado 'Investigación en Marketing', es una obra que explora la necesidad de crear y mantener un sistema de información robusto para la toma de decisiones gerenciales. Los autores, Enrique Díez de Castro y Javier Landa Bercebal, analizan cómo los directivos pueden basar sus decisiones en un conocimiento profundo de las fuerzas competitivas y del entorno empresarial. Publicado en 1994 por Editorial Civitas, este libro ofrece un análisis detallado del análisis de mercado.
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