Investigación y técnicas de mercado

Synopsis of Investigación y técnicas de mercado

This book by Ángel Fernández Nogales, published by ESIC Editorial, is the second edition of 'Investigación y técnicas de mercado'. With a practical and close-to-professional reality approach, it incorporates applications, examples, and results of various techniques thanks to the collaboration of research institutes. It covers concepts, methodologies, group meetings, interviews, projective techniques, observation, surveys, questionnaires, sampling, and fieldwork. Ideal for professionals and students in the marketing and sales area.