by Jeffrey Hughes · Que Pub · tapa blanda · ISBN 9780789744272
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The Easy, Complete, Step-by-Step Guide to Marketing Your iPhone/iPad Apps! With more than 180,000+ apps available, getting your app into the App Store is no longer enough; you need to market it effectively. Top consultant Jeffrey Hughes walks you through building a winning marketing plan, positioning competitive apps, choosing your message, building buzz, and connecting with buyers. Featuring real-world examples and screenshots, this book provides all the tools needed to set the right price, gain reviews, write effective press releases, and leverage social media to generate word-of-mouth buzz.
