by Alexander Hiam · FisicalBook · tapa blanda · ISBN 9788483140215
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«La guía fácil del marketing» is the marketing manual by Alexander Hiam, published by FisicalBook in paperback (416 pages, in Spanish).
Practical marketing manual aimed at both beginners and professionals: it explains how to design effective marketing programs, reach customers and retain them, and warns of the most common mistakes to avoid.
The publication dates from 1999. The cover subtitle is «...For Dummies» and the cover bears the seal «50 millones».
Recommended for those starting out in marketing and for professionals wishing to review the fundamentals of the discipline.
born:1957-08-01|; Hiam, Alexander, 1957-; Hiam, Alexander Watson, 1957-
