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Lanzamiento de productos y servicios
by Ramsés Gallego Díaz · Marcombo · tapa blanda · 168 pages
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Pages: 168 pagesAuthor: Ramsés Gallego DíazPublisher: MarcomboFormat: tapa blandaLanguage: es-ESRelease date: 3/8/2016ISBN: ISBN 9788426723529
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Synopsis of Lanzamiento de productos y servicios
Este libro desarrolla el contenido del módulo profesional de Lanzamiento de Productos y Servicios, impartido en el Ciclo Formativo de Grado Superior de Marketing y Publicidad. Explora la recopilación de información, el argumentario de ventas, las acciones de marketing y promoción, la programación del lanzamiento y las medidas de análisis y control. El autor, Ramsés Gallego Díaz, comparte su experiencia docente y profesional en marketing y economía empresarial, ofreciendo una herramienta práctica para estudiantes y profesionales interesados en la introducción de nuevos productos en el mercado.
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