by Mariola García Uceda · ISBN 9788480363495
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«Las claves de la publicidad (II)» is the advertising manual by Mariola García Uceda, published by Editorial Síntesis (115 pages, in Spanish).
«Las claves de la publicidad (II)» examines the fundamentals of advertising activity and offers keys to understanding its essential mechanisms, with attention to the strategies and techniques used in the sector and their relationship with marketing and communication.
«Las claves de la publicidad (II)» was published in 1995 within the field of business and economics.
«Las claves de la publicidad (II)» is useful for students and professionals in marketing and communication.
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