by Mariola García Uceda · tapa blanda · ISBN 9788480363488
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«Las claves de la publicidad (I)» is an advertising manual by Mariola García Uceda, in paperback (111 pages, in Spanish).
The book sets out the fundamentals of advertising and condenses its key concepts, with attention to communication strategies and the elements involved in a campaign. Its practical approach presents it as a guide to understanding how an advertising message is constructed and transmitted.
Published in 1995; the title includes «(I)», which indicates that it is the first volume of the work.
Aimed at marketing students and professionals who need a clear foundation in advertising communication.
