by Mariola García Uceda · ISBN 9788480363518
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«Las claves de la publicidad (IV)» is the advertising manual by Mariola García Uceda, published in 1995 (112 pages, in Spanish).
An accessible work that brings together the essential keys of advertising and its role in the business world. With a concise and practical approach, the author explains the fundamental concepts of commercial communication and guides the reader in interpreting advertising messages.
Fourth volume of the series «Las claves de la publicidad», written in Spanish and with 112 pages.
A work aimed at students and professionals in advertising, marketing and communication who are looking for a clear and concise overview of this discipline.
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