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Le marketing touristique
4.4
Negocios y EconomíaISBN | 9782130453345
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Product details
Pages: 120 pages
Author: Robert Lanquar
Publisher: Publisher to be confirmed
ISBN: 9782130453345
Format: Paperback
Language: fr
Release date: 1/1/1993
ISBN: 9782130453345
Synopsis of Le marketing touristique
Este libro explora el marketing turístico, abarcando desde sus fundamentos hasta las estrategias más actuales. Analiza cómo las empresas y destinos turísticos pueden promocionarse eficazmente, adaptándose a las necesidades y expectativas de los viajeros. Se examinan las tendencias del mercado, la segmentación de clientes y el uso de herramientas de marketing digital para alcanzar el éxito en el sector turístico.
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