by Clémi · libro de bolsillo · ISBN 9782725610658
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«Lire et comprendre la publicité» is the educational guide by Clémi for schools, published by Retz in paperback (135 pages, in French).
Didactic guide for the school environment that teaches how to read and analyze advertising. Through observation of posters and ads, it invites students to discover how advertising messages are constructed and to develop a critical eye on them.
Published on April 26, 2000 by Retz. The cover indicates its orientation to primary and secondary school levels (École - Collège).
Aimed at primary and secondary school students and teachers working on critical reading of advertising in the classroom.
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