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Market-Driven Management

Negocios y EconomíaISBN | 9780471595762
Market-Driven Management
Market-Driven Management
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Product details

Pages: 336 pages
Author: Frederick E. Webster Jr.
Publisher: John Wiley & Sons Inc
ISBN: 9780471595762
Format: tapa dura
Language: en
Release date: 13/4/1994

ISBN: 9780471595762

Synopsis of Market-Driven Management

Este libro explora cómo aplicar el nuevo concepto de marketing para crear una empresa orientada al cliente. Frederick E. Webster Jr. combina la investigación académica con ejemplos de las mejores prácticas en gestión, ofreciendo una perspectiva estratégica sobre lo que funciona y lo que no en las culturas de marketing corporativo. El libro incluye ejemplos de empresas líderes americanas y japonesas, centrándose en la interrelación entre la cultura corporativa, la orientación al cliente y el rendimiento empresarial.

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