by Ulrike Mayrhofer · Bréal · tapa blanda · ISBN 9782749506135
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«Marketing» is the marketing manual by Ulrike Mayrhofer, published by Bréal in paperback (160 pages, in French).
A synthesis work covering the central concepts and techniques of marketing, from market analysis to strategy and the marketing mix. This manual incorporates the latest advances in the discipline and supports the exposition with numerous practical examples.
Second updated edition, structured in 54 fact sheets; belongs to the Lexi fac Gestion collection, directed by Philippe Raimbourg.
For students at business schools and universities, as well as professionals in continuing education who want to master marketing.
