by Aníbal Pires · Verbo · tapa blanda · ISBN 9789722214438
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«Marketing: Conceptos, Técnicas y Problemas de Gestión» is Aníbal Pires's marketing manual in paperback, published by Verbo in Portuguese.
Covers the concept of marketing, the functions of the marketing manager, and how to manage an organization with a marketing perspective; also helps clarify or review essential concepts and practices of the discipline in the life of organizations and individuals.
Fourth revised and updated edition, published in 2008 and comprising 258 pages. Belongs to the business and economics field.
Aimed at business management students and marketing professionals in the early years of their careers.
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