
by Filipe Carrera · Edições Silabo · tapa blanda · ISBN 9789726186649

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This book is for you if you want to know how to use digital media, the Internet, mobile phones, etc., to generate more business without being flooded with useless jargon. You will learn exactly and in a simple way how you can start using these tools tomorrow. You will also gain insight into the structural changes in consumer behavior and how companies, whether SMEs or large corporations, operate. Digital media is here to stay, and we are only at the beginning of a revolution that will require continuous updating and a creative approach to a future where the only constant is change. For this reason, this work is supported by a digital community, Marketing Digital 2.0, available on Facebook, acting as an interactive space between readers and the author.

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