by José Antunes · Texto Editores · tapa blanda · ISBN 9789724705163
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«Marketing Financeiro» is the financial marketing essay by José Antunes, published by Texto Editores in paperback (176 pages, in Portuguese).
The author presents a detailed view of marketing in the financial field, focused on the strategies and techniques applied to this sector. Throughout the work, it analyzes how commercial activity is planned in financial institutions.
Published on April 1, 1994, it is classified under Business and Economics. ISBN-13: 978-9724705163; ISBN-10: 9724705161.
A work of interest for professionals and students of marketing and finance who want to learn how marketing is applied within the financial sector.
