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Marketing in the Age of Google
by Vanessa Fox · Wiley · tapa blanda · 272 pages
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Pages: 272 pagesAuthor: Vanessa FoxPublisher: WileyFormat: tapa blandaLanguage: enRelease date: 1/5/2012ISBN: ISBN 9781118231937
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Synopsis of Marketing in the Age of Google
En 'Marketing en la era de Google', Vanessa Fox, experta en estrategias de motores de búsqueda y creadora del portal de Google para propietarios de sitios web, explica de manera accesible para ejecutivos, dueños de negocios y profesionales del marketing, los aspectos esenciales sobre el posicionamiento en buscadores, el análisis de datos de búsqueda y la integración de estrategias de búsqueda en los procesos empresariales. Esta edición revisada y actualizada incluye estadísticas, herramientas y recomendaciones actualizadas, detalles sobre los últimos cambios de Google y Bing, y un análisis de la integración de las redes sociales, incluyendo Google+.
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