by Bruno Valverde Cota, Paulo Gonçalves Marcos · Universidade Católica Editora · tapa blanda · ISBN 9789725402276
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This book explores the latest trends and strategies in the field of marketing, offering a deep insight into the emerging topics that are transforming the industry. Through its pages, the authors analyze how innovation has become a fundamental pillar for companies seeking to stand out in a highly competitive global market. It is an essential tool for professionals, students, and academics interested in understanding the evolution of modern marketing.
